Rethinking the playlist
In early 2013 I worked on a concept to evolve playlists in Spotify. Why? Because playlists in Spotify today, when you are a heavy user, can easily get cluttered and hard to manage. Not to mention: impersonal, "machiney" and totally void of feelings.
For all of us music is feelings. Playlist creation is us pouring our feelings into a list of songs.
What are playlists and what do they do?
- Playlists are personal
- Playlists can be a mark of a certain time in a persons life. Memories. Stories. Mixtapes.
- People take pride in their list making
- Playlists trigger engagement, sharing and collaboration
The concept grouped playlists into collections and the ability to add cover custom made cover photos for the playlists you create.