Scroll hi-jacking by National Geographic
National Geographic Channel recently launched their mini-site for their movie Killing Kennedy and it looks quite stunning. If only they weren't killing your basic input device at the same time.
You see, they hi-jack your scroll - which is a trend at the moment. Mainly on marketing- and campaign-sites like the one for iPhone5C and their other recently launched products.
Hi-jacking the scroll will always irritate the user and especially if there is video and sound connected to the scroll. I can't be the only one who scrolled down to far because of the delay in the scroll hi-jacking? I went back - it started over again and all in all it interrupted the intended UX.
There comes a time in every URL’s life where it needs to decide whether it wants to be a powerpoint, a movie, or an actual website. I think a video player or slide switcher that operates independent from scroll seems like a more web-friendly approach.
Pretty. Very pretty. But it could have been so much better with conventional scrolling.
